Name something which is not being advertised in this era? Of course, there is nothing which is not being captured in the web of an advertising world. Selling these days is becoming more a game of psychologically persuading tactics rather than the traditional selling techniques.
As we all know that everything falls for a reason and so does this advertisement trend do! Since the context of advertisement is immensely diverse, therefore; it could be overlooked in our surroundings,
Can you see that little trademark on your phones or laptops? Do you know? This technique falls in the category of advertisement too. Branding and advertisements could be indicated through motions graphics, still images, trademarks, prints campaigns, and what not!
Back in ages, there was a time when analyzing and writing an essay on ads was just a game of transcription- a Simple technique of “read the line,” only pay attention and pen down the analysis. Now, along with the time, tactics, and technology critically analyzing ads has become a task of cracking hard nuts- Read between the lines, identify the big idea, emphasize on strategies, list down the open execution.
Since the trend is drifting more towards the advertisement world; therefore, students are supposed to mold themselves accordingly. The college graduates, specifically the ones indulged in the related field would be instructed or may have been asked to write an advertisement analysis. If you are the one who will be confronting the task in forthcoming period or either you have already been suffering from advertisement-analysis-anxiety, then this here are some excellent tips for you.
We understand that to analyze ads demands more critical and keen evaluation, but there are some tips and must-to-be-followed steps with which you can turn the grays of your assignment into hues.
First, introduce your product
The thing which devalues the ad analysis is the inappropriate or the absence of the description of the product. Even if your mentor knows what product you have chosen for your essay writing, still you are supposed to give a concrete yet the bottomless introduction of your product. Introduced it, as you own it!
Forget what your audience is acquainted with the product and what they do not know, expose every detail of it. Apart from this, reveal that specific subject of a matter based on which you are analyzing the advertisement, mention why the company opted for a TV commercial and highlight the descriptive points of that particular ad. If you succeed in covering all of the suggested tips, it means you have added the crux of “effectiveness” in your essay!
Example is mandatory
Now, this is the thing where many get confused. Quoting an instance in essays varies according to the scenario. While writing an ad analysis, make sure not to drag or drift the main idea. You need to keep the context in the pace! Quote an example means, reflect on the ad strategies of the company. For instance, by putting the previous TVC campaign tell your audience on what marketing grounds the brand focused on- compared with competitors, reminded their existence, or introduced a new product. These are your analysis example tools!
Always keep one thing in mind, when you are presenting an analysis of the particular brand, it means you are its representative. Live the brand first, then represent! You should know the history of why brand launched previous campaigns, in what ways those campaigns succeeded or failed, what was the big idea behind those ads. Acting pro based on knowledge, obtained by a single thing could kill your reputation.
Authenticated thesis statement
Do not make your thesis statement based on your personal opinion. How you perceived the concept, strategy, execution, or other factors during your analysis has nothing to do with your essay writing. Keep your thesis statement generalized and logical. Evaluate the factors which you think are fundamentally invisible, from the technical or conceptual aspects.
Informative body paragraphs
Each brand has some specifications and core values; it could be in terms of offerings and targeted audience. While structuring the body paragraphs of your advertisement analysis essay ensures to introduce of the targeted audience of the brand, as it has a direct relation with the ad and its big idea. Such as, a brand with the designed products for women always works on the concepts which are either heart-fully emotional or soft in feel because psychologically women are associated with such qualities of nature.
Besides the concept, shed light on the executing techniques as well. Specifically, the campaigns made on feminist products tend to have pastel or appealing hues with the soft ambiance. Also, some features like; the social class of your brand, their lifestyle, and their age are the must-to-be-mentioned attributes in body paragraphs. I’m sure now you can absorb the true meaning of writing an ad-analysis!
It’s time to hit on the ample with a holistic approach. Connect your conclusion with your essay in 360 degrees! Covering the concluding paragraph in the holistic-angle doesn’t mean that you need to make clutch it with hundreds of words. No! Keep it précised but valuable. Try covering all of the significant points of your analysis in your conclusion. Create a steer, clear image for your audience. Tell your readers whether the ad succeeded to attain its objective or not. To make your result sound more authenticated and valid, try supporting it with your presented aspects of analysis.
Patterning a compelling yet engaging advertisement analysis could be the most straightforward task for you, only if you cement the suggested tips and some rules of thumb in your mind. The tips we advised are those important details that enhanced the factor of interest and value in your piece of writing. Note down the mentioned tips and practice to improve your analyzing skills, now!